WhatsApp, the social messaging service acquired by Facebook for $19bn in 2014, is arguably the world’s fastest-growing communication app. As on January 2015, half a billion people round the world were regular, active WhatsApp users. These users are sharing quite 700 million photos and 100 million videos every single day.
The question small business owners are now asking is: How am i able to use WhatsApp for business?
Lets check out the 5 creative ways to implement WhatsApp in your business..
1) Using WhatsApp For Internal Team Communication
Whenever we tried to implement any new tool for internal communication at ProfitBooks, we got resistance from the workers . People are reluctant to ‘learn’ new things. neatest thing about WhatsApp is that nearly everyone uses it and it doesn’t require any training. Another advantage is, I don’t got to explicitly ask the team to see WhatsApp as they’re anyway hooked thereto .
We have formed groups of Sales & Development team on WhatsApp and share instant messages that an email isn’t necessary. Its fast and fun to use.
With WhatsApp Web, it becomes even more easier to type messages employing a browser .
2) Using WhatsApp For Customer Communication
Here may be a sales tip – If you are doing your followups on WhatsApp rather than direct phone calls, you’ll get 40% more response. nobody appreciates phone calls from unknown numbers but we are more likely to reply to non-public messages. once we start using WhatsApp for customer communication, we noticed better response and engagement.
This also gives a chance to be little informal. for instance , you’ve got sent a quotation to your potential customer but haven’t heard from him, what does one do? You either call him or send a followup mail using formal language. rather than doing this, if you only send a brief message on WhatsApp asking about the status, you would possibly get a fast response.
I’ve started seeing more and more small businesses using WhatsApp to announce new offers or send festival wishes to their customers. At ProfitBooks, we use WhatsApp’s calling feature to speak with our international customers.
3) Using WhatsApp For Customer Support
WhatsApp might be an excellent tool for customer support simple due to its wider reach. Your customers would always like better to send you a message over WhatsApp instead of calling a helpdesk number or raising a ticket.
NowFloats, an internet site development platform uses WhatsApp for the customer support. Arush Chopra from JustHerbs has been offering skin and merchandise consultations on whatsapp. There are even new business like Wazapper that provide tools & API to setup customer network using WhatsApp.
However, offering customer support via WhatsApp might not be an honest option for all kinds of companies . Kritika from cloud telephony company, MyOperator warns that responding to each message on WhatsApp might not be practical for companies that get many customer calls everyday.
So, choose WhatsApp as a customer support tool as long as you’ve got lesser number of customer requests.
4) Using WhatsApp For Marketing & Promotion
You can use WhatsApp to send images, audio files, short video clips of your products and text messages to users across the planet . Unlike SMS or Email, there are less restriction on the format and delivery likelihood is that higher.
This doesn’t mean that you simply should spam your customers with WhatsApp messages. Ideally you ought to use WhatsApp to attach with existing loyal customers instead of trying to succeed in new users. Everyone hates messages coming from unknown numbers.
If you actually want to urge an honest response, you’ll got to come up with the creative ways to market your business using WhatsApp. for instance , Colgate invited people to send selfies of their smile via WhatsApp, to a telephone number displayed on the toothpaste pack. Motivation: an opportunity to be styled by brand ambassador Sonam Kapoor’s stylist!
5) Creative Usage Of WhatsApp For Business
People have built new businesses using WhatsApp as a platform and a few are using it to grow their business during a cost effective manner. Lets check out some creative usage of WhatsApp which may offer you few ideas for subsequent project..
This Mumbai-based errand-running service Russsh, uses WhatsApp as a booking platform. you’ll book a cake, flower delivery or courier service using WhatsApp.
Food Ordering Using WhatsApp
Lot of local restaurants are now offering their users an choice to order food employing a WhatsApp message. Customers can communicate their preference instantly.
Family doctors have now started offering consultation on WhatsApp. Of course, it can’t replace an in-person visit but you’ll always text your doctor and ask about common medical queries. aside from this, medical stores now accept photos of prescription and delivery the medicines.